"I consider myself as a magical old man who gives birth to flowers and I hope that even in a sad environment one of my flowers can transform it into a happy environment."
Masanori Umeda is the author closest to the sphere of design, but characterized by a strong poetics. Born in Kanagawa in Japan. He moved to Milan in 1966 where he began working in the studio of the Castiglioni brothers and won the 1st Braun prize. He continued his career at the Olivetti studio with Ettore Sottsass and then became part of the radical group Memphis. In 1980 he returned to Japan and founded his own studio in Tokyo: Umeda Design Studio Inc. In 1990 he made his debut with Edra producing for the company a few pieces, but of great symbolic value, which embody the Japanese spirit by transmitting the values of elegance and respect.