Our products are associated with well-known names in the design world. Before their stylistic trait, however, we are interested in underlining the role they played as thinkers in a process that gave life to timeless products. They succeeded thanks to their intuitions, their ideas, their dreams.
This is why we call them authors.
"A product is a gift: you are giving the sensation of something that didn’t exist. If, on the other hand, it's something you think others need, then it's marketing."
Francesco Binfaré is an intellectual, artist and designer, he has a deep and consolidated path with Edra over the years. He was born and lives in Milan and learned drawing and painting from his father. Since 1960 he has practiced art in the industrial field, assuming above all the role of artistic director of research centers and project promotion, involving architects and designers in the creation of products destined to become historical pieces of Italian and international design. In 1992, he was called by Massimo Morozzi to design for Edra. The meeting marked the beginning of a new season, with the invention of important sofas, with extraordinary expressive and innovative strength.
“With Edra we create objects that embody stories. These stories have poetic value and go beyond mere form.”
Jacopo Foggini, is an explorer who travels through art and design. He was born in Turin, but lives in Milan.
During a period of work in the family businesses he discovers the versatile nature of methacrylate and polycarbonate, a common material normally used to produce car reflectors. Fascinated by the aesthetic and chromatic qualities of this material, he began at the end of the 90s to experiment with its use to create installations and works of art. He opens his own gallery in Milan, creates a book dedicated to his artistic production and inserts his luminous sculptures in the permanent collections of prestigious institutions.
"I consider myself as a magical old man who gives birth to flowers and I hope that even in a sad environment one of my flowers can transform it into a happy environment."
Masanori Umeda is the author closest to the sphere of design, but characterized by a strong poetics. Born in Kanagawa in Japan. He moved to Milan in 1966 where he began working in the studio of the Castiglioni brothers and won the 1st Braun prize. He continued his career at the Olivetti studio with Ettore Sottsass and then became part of the radical group Memphis. In 1980 he returned to Japan and founded his own studio in Tokyo: Umeda Design Studio Inc. In 1990 he made his debut with Edra producing for the company a few pieces, but of great symbolic value, which embody the Japanese spirit by transmitting the values of elegance and respect.
“We are storytellers at heart, except we use materials instead of words. Our pieces are like actors in search of an author, like Luigi Pirandello’s play. Our perception of daily life and creative gaze infuse each object with poetry, soul and character.”
Fernando and Humberto Campana are designers and artists. They were born in the countryside of the state of Sao Paulo, Brazil, and set up the Campana studio in 1984. Characterized by the constant search for innovative furnishing solutions, they incorporate transformation, and reinvention as part of their investigation process. Through the union of colors, textures, ordinary materials and creative chaos, the result is unique objects that celebrate the triumph of simple solutions. Rooted in their Brazilian culture and traditions, their creativity elevates humble and everyday objects to exceptional, artistic and poetic pieces.
Edra