"A product is a gift: you are giving the sensation of something that didn’t exist. If, on the other hand, it's something you think others need, then it's marketing."
Francesco Binfaré is an intellectual, artist and designer, he has a deep and consolidated path with Edra over the years. He was born and lives in Milan and learned drawing and painting from his father. Since 1960 he has practiced art in the industrial field, assuming above all the role of artistic director of research centers and project promotion, involving architects and designers in the creation of products destined to become historical pieces of Italian and international design. In 1992, he was called by Massimo Morozzi to design for Edra. The meeting marked the beginning of a new season, with the invention of important sofas, with extraordinary expressive and innovative strength.